Top 5 Social Networking Apps in Kenya Q4 2024: Performance Overview

In the fourth quarter of 2024, the performance of the leading social networking applications in Kenya showcased interesting trends across various metrics. This analysis, based on data from Sensor Tower, provides insights into weekly downloads, revenue, and active user statistics for these apps.

WhatsApp Messenger from WhatsApp Inc. maintained a consistent revenue stream, peaking at around $8 weekly in early November. The app experienced fluctuations in downloads, with a notable increase to approximately 178K in early December. Active users steadily rose, reaching over 20M by the end of December.

Telegram Messenger from Telegram FZ-LLC saw revenue fluctuate, peaking at about $2.7K in late September. Downloads spiked to over 281K in early November, followed by a decrease. Weekly active users showed a moderate increase, closing the quarter with nearly 4M users.

Threads, developed by Instagram, Inc., recorded consistent download numbers, ranging from 18K to 30K weekly. The active user base saw a slight increase, ending the quarter with around 581K users.

Facebook by Meta Platforms, Inc. saw revenue fluctuations, with a peak of about $2K in late November. Downloads showed a consistent upward trend, reaching over 201K in mid-December. Active users remained stable, averaging around 7M throughout the quarter.

Messenger, also from Meta Platforms, Inc., maintained steady download growth, peaking at over 48K in the final week of December. Active users demonstrated an upward trend, closing the quarter with nearly 2M users.

For more detailed insights and data, visit Sensor Tower.